Mobile Business Technologies Essay Example | Topics and Well Written Essays - 2000 words

Mobile Business Technologies - Essay ExampleAccording to the report findingsmany untested applications are getting invented like iOS, Android and Blackberry applications to name a few. iOS was the name given by Apple to the operating system that runs and supports all the impact screen mobile devices like iPads, iPhones and iPods.As the discussion stressesin recent times there has been a dominating trend in all industries among their core products that has compelled the pisseds to move towards other work. Traditionally the manufacturers used to view their work as a mean to enhance value of the good that clearly brand between their products and the products offered by their competitors. But now companies have to think about something different. The concept of bundles and extended product emerged from customers need and new sell approaches. According to Vandermerwe and Rada, Bundles refer to the combination of products, service, support and knowledge. According to Jansson and Tho ben, extended product refers to the core product surrounded by set of in patent services and tangible products. Kotler has suggested five types of service mix like tangible goods, intangible goods, hybrid good, major services accompanied by minor products and services and pure services with hybrid offering. The companies are now showing interest in offering hybrid products or services rather than just offering tangible goods and services (Brax, 2005). Nestle is the worlds leading brand in health and nutrition. Good Food, Good Life is the main mission of Nestle. In order to turn over this mission the company provides the consumers with wide ranges of food and beverages that caters to taste and nutrition and are meant for every occasion (Nestle, 2013). The business principle of Nestle has developed for over a period of 140 years and forms the basis of the companys culture. Nestle was created with a vision of providing long term benefits to the shareholders by not only complying to th e wakeless requirements of the company but also ensures that the activities are sustainable and creates value for the society (Nestles bodily Business Principles, 2013). Nestle in the year 2010 launched its new application named Corporate App for iPads and iPhones that was heavily backed by technology (Nestle, 2013). This new application was meant for investors and media to make them access latest press releases, reports, presentations and weekly updates on buy-back of shares whether online or offline. This application gained an overpowering response from all over the world. Since its launch people